CPA Talking | CPA Networks Talking, Making Money Online!

It is the afternoon of Day 1 of SMX Advanced and it has been an amazing show so far. The weather is amazing, the venue is top notch and the speakers are incredibly knowledgeable.

One of the sessions today was on “Mythbusting PPC Urban Legands” with Scott Brinker, Reid Spice and Frederick Vallaeys. One of the key things that stood out for me was the discussion on long tail keywords. In the past, long tail KWs have been suspended due to low search volume, but according to Frederick, that is about to change. Google will be slowly reversing this in the next while and we should start seeing these terms come back online. Frederick also recommended using the search based keyword tool to reveal some of those long tails that you could be using. I guess if they came out with a tool to help you find long tails, they need to let you run ads for them!

Anther good discussion centered around “is broad match worthless?”. Queries of 3 words or more are gaining in share and as queries become longer it more difficult to predict what people are going to type in. Of course, broad match needs to be used correctly to be effective, but according to Google, broad match generates about 1/3 of clicks and conversions. As a side note, using broad match will not hurt your quality score and changing a keyword from broad to exact will not improve quality score. So run search query reports on a regular basis to watch those broad terms, bid differently on broad terms vs exact terms and use conversion optimizer.

Off to a keynote with Matt Cutts, will post more later.

• Managed NOC Solutions - Tackling Technical Queries Today, benefits of VoIP call termination have succeeded in different sectors of the industry. No doubt, VoIP or IP telephony provides quality services in the telecom industry and gives a tough competition to public switch telephony network. The VoIP calls from PC-to-phone not only provide cost efficiency but are......
• 450 Random Useless Facts [/caption] Most American car horns honk in the key of F. The name Wendy was made up for the book "Peter Pan." Barbie''s full name is Barbara Millicent Roberts. Every time you lick a stamp, you consume 1/10 of a calorie. The average person falls asleep in seven minutes. Studies......
• Online Dating Websites To Find That Special Someone Online Dating Websites to Find That Special Someone Recently, more and more people do their business in the Internet finding it easier and faster than the conventional methods of doing business. This is because of the vast advancement of the information technology where more and more people are depending on......
• Why You Need And Should Already Have An Emergency Kit. Although this post is not directly related to personal finance issues, it does have something to do with it in terms of your financial security. For a long time now, we have had emergency kits in our cars and in our home in case we suddenly had to vacate our......
• Dos and Donts to Succeed as an Erotic Romance Author (Or In Any Other Genre, For That Matter.) by Jamaica Layne, guest blogger I've been a working (meaning: published and earning royalties) erotic romance author for a while, but I recently added erotic romance editor to my resume when my publisher Ravenous Romance hired me to edit two erotic short story anthologies for them: Power Plays: An......

Microsoft gave an impressive party last night at the Olympic Sculpture Park to launch “Bing”, their new search engine. There was entertainment, drinks, mountain and water views, and of course demonstrations of all that Bing offers. Bing is not just another “search” engine, but is a “decision” engine. They are promising a little something over the other everyday search engines. Bing will (they claim) make it easier for us to find and book flights & hotels, comparison shop, get relevant health info and retrieve useful local listings. I definitely did see a few cool features that I can see coming in handy, especially for image and video searches. And the home page itself is worth a visit. Give it a try at bing.com and let us know what you think.

• Grocery Shopping for Better Health pt 4 This is part 4 in a 4 part series about knowing how to read labels and excel at grocery shopping for the purpose of losing weight and getting yourself healthy in every way. Learning how to master grocery shopping is not difficult once you are aware of what to look......
• Quick Tips For Comparison Shopping Keeping your expenses as low as possible requires that you make the most of every dollar you have to spend. Purchasing items on sale can help you stretch your dollar farther than it normally goes, but learning to recognize a good price can take a little practice. Shopping several stores......
• The $ Saving System We've developed a method of saving money that we use when contemplating purchasing an item.  We call it our money saving system but it is really just a method that we've used for a long time.  It usually applies to the larger priced items, but the basics can also be considered......
• Book Review: Clark Howard's Big Book Of Bargains We are Clark Howard fans here in the Not Made of Money household. I listen to his radio show when I can. I recently borrowed "Clark's Big Book Of Bargains" from the library. The book was published in 2003 but still contains timeless tips on saving money. The book is......
• Saving $$$$'s At The Grocery Store Last week when I was in the grocery store, I happened to spot the latest Woman's Day magazine which contained the headline, "Save $1,000's at The Supermarket". Of course that headline caught my attention so I took a peek at the article to see if there were any "secrets" that......

On June 2nd at 2pm Pacific time, RevenueWire will be broadcasting our second Town Hall Meeting with Webmaster Radio. This one features an interview with one of our merchants, Lavasoft. As well as, a discussion on Landing Page Optimization.

Don’t miss it!

• Search Engine Optimization Keyword Analysis Keyword analysis is an important part of search engine optimization or SEO, because your keywords will play a vital role in numerous different facets of your website design, creation and ongoing development. Before going into the details about what keyword analysis is, you should first understand a little bit about......
• On Page Optimization Techniques As every Internet user knows, search engine optimization, or SEO, is incredibly important. You can’t get visitors without a high ranking with the search engines, and this is where search engine optimization –SEO- comes in. You have a web site because you want to have visitors, and without visitors there’s......
• Increase Your Page Ranking Placement With "On Page Optimization" ! Many people ignored on page optimization, they only focus on off page optimization and this is stupid! What ever you do off page, on page optimization multiply the effect! It is recommended to do some proper on page optimization before you start your back links campaign. How do you......
• How To Create a Killer Landing Page by John Tumbler, guest blogger The landing page is the first page of your website where a visitor visits. Each website/company has its own landing page where they are driving all their traffic even if they are unaware of it. A visitor can reach your landing page either from Search......

You know the feeling. The days are getting longer, the sun is a little warmer, and you are feeling a little restless. Winter is becoming but a distant memory.

And we all know what that means – time for Spring Cleaning! No, I am not talking about the closets that you can barely shut or the dust bunnies setting up colonies under the bed. I am talking about your paid search campaigns. Be honest now….. when was the last time you really went through your stats, tested out some new ad copy, split tested a headline, or even just a button color? No need to start panicking as you are not alone. It is time to schedule in some campaign spring cleaning. Intentionally book some time in the next couple weeks to go through your campaigns. This may mean ignoring Twitter for a couple hours (gasp!), setting your IM to busy (who uses that any more anyways) and deleting those emails from Nigeria the next day.

Now, where to begin. Here are just a few ideas.

Adwords Search Query Report: You get automate this so you get a reminder email of a new report on the time frame you select. Great stuff.

Negatives keyword lists: Putting some time in developing a negative keyword list can have a great impact on your ROI (PSST…..You can buy negative keyword lists from http://www.epiar.com/ppc-negative-keyword-lists/) Your search query report can give you some ideas!

Ad copy: Tweak the headline or write some new ads. Do some split testing.

Ad groups: Do you have a really high performing keyword buried in an adgroup somewhere? Create its own special adgroup and adtext to maximize its effectiveness.

Landing pages: Are you using the same language as your ad? Will the use feel they have ended up in the right place? Is your call to action “above the fold”? Create a couple of variations of your landing pages and split test them.

I’m sure you are starting to get some ideas of you own! And those dust bunnies under the bed – they can wait.

• Re-Kindling a love of reading [/caption] For once, he said... "I don't get the technology hand-me-downs". He was right. Having just bought my partner the first Kindle for Christmas and been amazed by the fact that this was the first piece of technology I'd bought him that he'd actually been excited about. I was floored......
• Obama Finally Picks His...Bracket! When is the last time you saw a President involved in bracketology? I don't really ever recall any other President being that involved publicly in March Madness, until now. In fact, President Obama had a spot on ESPN where he filled out a bracket deemed Barack-etology. How does it feel......
• Ogilvy takes the SBS Championship Geoff Ogilvy took the SBS Championship on Sunday in Kapalua, Hawaii with -22. It was a familiar feeling for Ogilvy, who won here last year by 6 shots and maintained a fairly easily lead. This year he was behind by 2 shots, but made it up for a 1-shot defeat......
• Are Romances Built On Hormones A Good Thing? by Tracy Cooper-Posey, guest blogger and author of Betting with Lucifer. I’ve been touring Betting With Lucifer around a few stops now, and a lot of the feedback I’ve been getting is that it’s a great “old fashioned romance” where the characters really get to know each other as......
• Travelogue With Photos: Riding Across The Country On An Amtrak Train. I got quite a few emails and comments from readers about our cross-country trip on Amtrak last month, so I figured I would write up a quick report. The image to the left is one of the pamphlets that are left throughout the train, and it is the timetable......

The first winners of ParetoLogic’s ‘Sell Big, Win Mini’ Contest have passed the finish line! Two RevenueWire affiliates are the first to claim their prize for making top sales with ParetoLogic products. In return, ParetoLogic puts them both in the driver seat of a 2009 Mini Cooper S!

But the race isn’t over yet - you’ve still got time to bump up your sales until the checkered flag comes down on June 30th. Kick it into gear, and win a Mini Cooper S, 2009. Check out the contest rules for more details: http://www.revenuewire.com/pareto-mini-contest/. There’s room on the podium for plenty more!

• Quick Green Reads For The Weekend Volume Thirty Seven. I will have a post about it next week sometime, but my wife and I have decided to take the train to Chicago for the holidays. Combining the fact that A. airfare was ridiculously expensive, B. we always wanted to take the train a long distance, C. we got ourselves......
• Education and the Role of Tutors: Past, Present and Future; Part 1 Tutors have been aiding in education for hundred of years.  Their purpose has always been to help individuals with their education.  Merriam-Webster defines tutor as a verb meaning “to teach or guide individually in a special subject or for a particular purpose.” You see a tutor has always served a......
• Local Driver Andre Couto Has Landed Macau GP Drive Local driver André Couto will race for SUNRED Engineering at the final round of the World Touring Car Championship at Macau. Andre Couto. Macau Grand Prix 2008 He lines up alongside team regulars Tom Coronel and Tom Boardman, and the team will be expecting him to assist Coronel in his......
• Cycling Glossary Continued Handicap - Handicap races are quite popular in Australia, in them, the racers start at different points on the track based on their performance. “Scratch Men” are the fastest of the riders, and start at the traditional starting line and “out markers” are the rest of the riders and depending......
• The Kentucky Derby and the Frailty of Thoroughbred Racehorses Tragedy marred the running of yesterday's Kentucky Derby, taking a bit away from the totally brilliant and dominating performance of the winner, Big Brown. I didn't get a chance to see the race live, but I have watched numerous replays. I give Big Brown a very strong chance to become......