CPA Talking | CPA Networks Talking, Making Money Online!

I gotta say, this is a great experiment: put local marketers and Advertisers in a room and see what happens. The second Meetup202 in Victoria was a very intimate, talkative and productive event. The “cozy” location, Union Pacific coffee, is quiet and really encourages some great conversation while still feeling like a noisy mixer. I was blown away by the depth of Victoria’s Affiliate Marketing community and the level of experience therein. I’m really looking forward to the growth of this event in the near future. If you’re an Affiliate or Advertiser in Victoria, drop by the next event to see what you’ve been missing!

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Arriving in Heathrow after a staggering 11 hour flight from BC, we got ourselves ready for an exciting first night at our inaugural exhibit at ad:tech London 2009. The show represents a huge milestone for Neverblue: Our first international exhibit! With our stand set up on the exhibit hall floor, we held a private party for publishers to kick off the show. The event took place at Jewel Bar in theRuby Room, right in the heart of London. We couldn’t have asked for a better mix of clients. Our RSVP list was full and the venue had a great vibe! Check out photos from the evening here.

So how was the show?! There’s a sort of electricity in the air when you get something tuned in the first time round. The audience was new and receptive – we met so many new Advertisers and Affiliates that it felt like we were covered in a mountain of new business. We’re getting to be seasoned vets with trade shows; however, ad:tech London threw in a few new twists on the ad:tech formula. Distributed throughout the trade show floor were speaker sessions where the crowds gathered to hear industry talks. Some of the booths simply turned into bars after a set time, I’m sure you’ve all seen the videos of people being interviewed while getting a massage!

We were offered the chance to speak about Affiliate Marketing with our very own Reed Pridy - Director of Compliance and Quality Assurance here at Neverblue. He was joined with members from i-Level and Sky to discuss a topic on a lot of people’s minds, “Is Affiliate Marketing worth It?” The session was packed and the QA session fielded questions from every experience level in AM. The answer to the topic: AM can be one of the best tools in your marketing mix if you manage your campaigns, follow the rules and find the perfect methods of promotion. Of course it’s all stuff Neverblue’s got down to a science

This show was a massive boon to Neverblue’s current international push. London’s a great hub for both UK and European partners (and a great place to party). Those magic words, “Hey, what do you do exactly” just gives you the perfect icebreaker. Learn more about Neverblue’s services and check out the photos from the trade show floor here.

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IAB took place in Times Square New York, a rather fitting place to cram agencies, marketers and publishers/content creators. The conference attracted just over 1000 attendees, most coming directly from the industry. The conference also attracted the big 4 search/portal companies: Google, AOL, Yahoo and Microsoft, who all gave their take on what was happening in the online world for the most part.

Both days were filled with lots of networking, a talkative crowd that were genuinely interested in the material. Most talks concluded with everyone rushing the stages for copies of presentations or a battery of questions for the presenters. As much as I want to pretend I didn’t participate in that… Anyway, Adobe and Google’s ideas for creative were fairly surprising and now, for me, fairly anticipated. I got a nice opportunity to visit the exhibit hall and catch up with some of the good folks from Mindspark and a few affiliates.

And who could forget, Mr. Ashton Kutcher walking across the stage while everyone wondered what bizarre world they were in. Turns out he’s got a new mediacontentprodagency named Katalyst(HQ) and talked cogently and at length about social media, web content and crowdsourcing. I also left with a vague feeling that powerpoint could really use some work to make it more engaging to marketers, creatives and agencies :).

So where is the interactive industry now? After speaking with a myriad of people at the MIXX Conference and soaking in a lot of the presentations, figures and secret sauce from the talks, I’m not sure if that particular question has been answered. Interactive seems to be in that compression before the explosion. What MIXX09 focused on was divining what it could be - to be more blunt - “More(!)”.

We all want more. First, there’s the creative/marketing side that wants more ad units, more tracking, more outlets, better inventory, new and exciting ways to promote easily across all screens and make advertising on the Internet and ‘net-powered devices - not just the Web. Second, there’s the publishing side that wants to collect money for their content despite a harrowing race to the bottom situation where the crowd produces lower fidelity information for free, and often times, faster.

The general feeling was to embrace a two way communication with consumers. Instead of marketing to them, get them involved in your brand, get them to willingly create content for you and watch for critical mass surrounding emerging technologies and know it before it escapes. There was a lot of talk about engineering the viral instead of hoping it will simply go viral as well as playing with models of freemium - offering free content that switches to paid content based on a set interaction limit / device configuration. The chatter about how to balance content and advertising is still just as hot as ever.

The creative revolution is definitely happening all around us, but like all media before it, interactive advertising is generally morphing from a global ad campaign to a local, targeted and tiny focus, and this puts Neverblue and affiliate marketing in a good spot for the future. What I realized is that as the granularity of measurable audience details increases in this space, the more it’s going to push interactive marketers to be very, very prolific with ad creative and campaign/platform designs. Our publishers are much more specialized to work in exactly this type of entrepreneurial climate. I’ll be interested to see what happens when the revolution’s dust settles.

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After months of intense competition, Neverblue rewarded the network’s top 20 affiliates with a luxury trip to the coastal mountains of British Columbia. Out of Bounds, Neverblue’s ultimate affiliate escape took place in and around Whistler BC, the future site of the 2010 Olympic Games. Our top partners were flown in from all over the world and whisked up the scenic Sea to Sky highway to an adventure of a lifetime.

The days in Whistler were a time to connect with our partners and treat them to high energy outdoor activities. From zip-lining hundreds of feet across a glacial river to powering down rugged mountainous landscapes on ATVs, this event was all about getting out from behind the computer screen and going way Out of Bounds.

The event proved to be a hit with our Affiliates. This event allowed for some world class networking opportunities and a chance for our top publishers to compare notes in between canon-balling into the hotel pool. Since we included not only the largest affiliates, but also the affiliates with the largest volume increases during the competition, there was always something new to learn and discuss. Fun in the wilderness, more experienced publishers and world class luxury, needless to say, we’re looking forward to the next Neverblue Escape!

See a Slideshow of the Event Here »

Thanks to Justin Clark for the great video recap.

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Over the weekend, Neverblue participated in a fun and challenging event in support of the Multiple Sclerosis Society of Canada. This year our team, The Neverblue Spandex Storm, ranked as the second largest corporate sponsor and brought all kinds of spirit and excitement to the party! The team dressed as 80’s as we possibly could for most of the day (don’t let anyone tell you that denim is breathable going uphill in 1st gear for 20 minutes ) and held a fantastic party at our rider village tent.

The event takes place in the Cowichan Valley on Vancouver Island and the course was filled with demanding hills and beautiful scenery between the Island’s finest wineries. Many of us put over 100km on our bicycles in one weekend! The event generated nearly $400,000 for the MS society and will help to fund care and research into eventually ending MS. The whole team can’t wait to take the challenge again next year!

Photos Here



More information about the event here

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