CPA Talking | CPA Networks Talking, Making Money Online!

Posted by: Beau Blackwell, Community Manager

ClickBank VP Dush Ramachandran recently wrote an article for DMNews.com discussing the possibility of upcoming Federal Trade Commission regulations on the affiliate marketing and blogging industries, and gives some thoughts about the possible outcomes. Be sure to check it out, as this topic is likely to affect everyone involved in affiliate marketing and blogging very soon.

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Posted by: Che Horder, Business Intelligence Manager

This is part one of a five-part, five-day series about how to best take advantage of ClickBank’s new analytics reporting.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you.

As you know, optimizing the conversion of prospective customers into completed sales is key to your success as a ClickBank affiliate or vendor. The new analytics offer more insight into this process than you have previously had. The process of sales through ClickBank flow through the following stages:

• Stage 1 - Hop: Prospect clicks on HopLink and is taken to vendor Pitch Page
• Stage 2 - Order Form Impression: Prospect views order form
• Stage 3 - Order Form Submit: Prospect submits order form
• Stage 4 - Sale: A sale/order is successfully processed

At each stage of the sales process, your prospective customer chooses to continue or exit the process. To maximize successful conversion from prospect to sale, you must minimize the number of customers that exit the process along the way. The metrics introduced are intended to inform you of where prospective customers are exiting the process so you can improve the tactics you employ to convert prospects into sales.

Over these five posts, we will explore various ways to measure conversion from one stage of the sale process to another, beginning with measuring the full process from Stage 1 to Stage 4.

Hops per Order: Measure the Full Process (Stage 1 to Stage 4)

The Hops per Order metric will tell you how successful your prospects at the Hop stage are in converting through the full process to the Sale stage.

For a prospect to successfully make it to the Sale stage, the following must have occurred:

• A valid, properly formatted HopLink is clicked on
• A vendor pitch page is rendered on the web browser
• A customer decides to proceed with purchasing the product, following a link to the order form
• A valid, properly formatted link to the ClickBank Order Form is clicked on
• The ClickBank Order Form page is rendered on the web browser
• The customer clicked the Pay Now button on the ClickBank Order Form
• The customer information from the ClickBank Order Form is validated
• The customer is verified to not be participating in fraudulent activities
• The customer has the funds to fulfill the sale transaction requested

You can explore this metric either in a trend chart or view it in the data table. To create a chart of the metric, locate the Data Type selection box and choose Hops. Then locate the View selection box and choose Hops Per Order. The metric will be displayed on the trend chart for the timeframe you choose.  The metric is also available to view in the data table located below the trend chart. The data table allows you to view the metric by a specific attribute of the sale and in total over a specified time period. For example, you can choose to view Hops per Order for a specific country or product.

If your Hops per Order is 100, that means on average it takes 100 prospects at the Hop stage to have 1 prospect successfully reach the Sale stage. The lower the metric, the more efficiently you are converting prospects from the Hop stage to the Sale stage. You may use the trend chart feature to find time periods when your Hops per Order is lowest, and then correlate that metric to specific marketing tactics that work well.

Check back tomorrow for information about Order Form Sale Conversion (measuring stage 2 to stage 4).

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Posted by: Che Horder, Business Intelligence Manager

This is part two of a five-part, five-day series about how to best take advantage of ClickBank’s new analytics reporting.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of the new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4.Today’s post deals with measuring Order Form Sale Conversion.

Order Form Sale Conversion: Stage 2 to Stage 4

Order Form Sale Conversion measures the success of moving a prospect from viewing the order form to completing a sale. It is measured as a rate or percentage, and therefore the higher the rate, the more efficient your conversion process is. This metric is particularly useful in the case where a product is sold without the use of a HopLink. In this situation, Order Form Sale Conversion measures the full sale process.

For a prospect to successfully make it from the Order Form Impression stage to the Sale stage the following must have occurred:

• The customer clicked the Pay Now button on the ClickBank Order Form
• The customer information from the ClickBank Order Form is validated The customer is verified to not be participating in fraudulent activities
• The customer has the funds to fulfill the sale transaction requested

Check back tomorrow for details about the Hops per Order Form Impression metric (measuring stage 1 to stage 2).

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Posted by: Che Horder, Business Intelligence Manager

This is part three of a five-part, five day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion. Today’s post deals with measuring Hops per Order Form.

Hops per Order Form Impression: Stage 1 to Stage 2

The Hops per Order Form Impression metric tells you how successful your prospects at the Hop stage are at converting to the Order Form Impression stage. If your Hops per Order Form Impression is 12, that means on average it takes 12 prospects at the Hop stage to have 1 prospect successfully reach the ClickBank Order Form. The lower the metric, the more efficiently you are converting prospects from the Hop stage to the Order Form Impression stage. You may use the trend chart feature to find time periods when your Hops per Order Form Impression is lowest, and then correlate that metric to specific marketing tactics that work well.

For a prospect to successfully make it to the Order Form Impression stage, the following must have occurred:

• A valid, properly formatted HopLink is clicked on
• A vendor pitch page is rendered on the web browser
• A customer decides to proceed with purchasing the product, following a link to the order form
• A valid, properly formatted link to the ClickBank Order Form is clicked on
• The ClickBank Order Form page is rendered on the web browser

This metric is available to create a trend chart or view in the data table. To create a chart utilizing the metric, locate the Data Type selection box and choose Hops. Then locate the View selection box and choose Hops Per Order Form Impression. The metric will be displayed on the trend chart for the timeframe you choose. The metric is also available to view in the data table located below the trend chart. The data table allows you to view the metric by a specific attribute of the sale and in total over a specified time period. For example, you can choose to view Hops per Order Form Impression for a specific country or product.

Check back tomorrow for information about order form impression count vs. order form submit count.

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Posted by: Che Horder, Business Intelligence Manager

This is part four of a five-part, five-day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion and Part 3 examines Hops Per Order Form Impression. Today’s post deals with measuring Order Form Impression Count vs. Order Form Submit Count.

Order Form Impression Count vs. Order Form Submit Count: Stage 2 to Stage 3

You will need to look at two metrics to measure the progress of prospects from the Order Form Impression stage (Stage 2) to Order Form Submit stage (Stage 3): Order Form Impression Count and Order Form Submit Count. You may view these metrics one of three ways:

1.     Plot each individually on the trend chart

2.     Compare the 2 metrics on the trend chart (using the “Compare To” drop down box)

3.     View the metrics in the data table

For a prospect to successfully make it to the Order Form Submit stage, the following must have occurred:

• The customer clicked the Pay Now button on the ClickBank Order Form

Check back tomorrow for details about Order Form Submit Count vs. Gross Sale Count.

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