CPA Talking | CPA Networks Talking, Making Money Online!

We’ve just launched our new DIRECT Campaign, Nickelodeon My Noggin! Coming direct from MTV/Viacom, My Noggin is a 7-day free trial for an online interactive games subscription for pre-schoolers. These games are based off popular Noggin programs like Dora the Explorer, Diego Animal Rescuer and Yo Gabba Gabba! Load My Noggin today to close Q3 making top dollar.

**Direct**Nickelodeon – My Noggin [1901] Get your preschoolers education off to a great start. Banner, email and search permitted. Can not be incentivized. Can not bid on keyword or branded terms. Payout: $11 >>Sign up

• Busy Week at Lazy Man HQ (and some Personal Finance Links) It's been a busy last few four days for me. I haven't been able to be nearly as Lazy as I'd like. On Wednesday night, I went to a crab feed with my friend, best known on the online world as author of RateLadder. It was the first time I've......
• Free Subscriptions To My Two Dollars! That's right, My Two Dollars has free subscriptions...to it's own site! Subscriptions are available in two flavors, RSS and Email. RSS Feeds For those of you familiar with RSS and News Aggregators, you can add My Two Dollars by clicking RIGHT HERE. Every time My Two Dollars is updated, you......
• 15 Products that save Time, Money, and Space The holidays are quickly approaching and that means shopping season is in high gear. Good luck going to a mall. It's too crowded for my taste. I'll be getting almost all of my gifts on Amazon and Ebay. For the rest, I'll pick up gift cards from the local drugstore.......
• Does anyone know how I can remove and save (all at once) emails from Outlook Express? Other than one at a time I have an older computer, works ok, but I'd like to free up some space. I thought if I could remove all the emails from Outlook Express, that would free up a lot of memory, space, etc. I want to save the emails on a disc, (they are all ones......
• Email Free Recommendations Good List - Assured Delivery - Low Opens, Clicks or Sales: Once you have made it this far in the process, you can interact with campaigns and possibly positively affect the results. You have a good list and are very confident about delivery, but you still have a low number......

With Oprah Winfrey and celebrity surgeon, Dr. Mehmet Oz, filing lawsuits against makers and marketers of dietary supplement products recently, online marketing practices in regards to products like Acai and Resveratrol are currently under heavy fire. And with good reason. Dr. Oz praising the anti-aging properties of acai berries on the Oprah Winfrey show is being translated into ads by some internet marketers as these two celebrities endorsing the products when they have not.

What happens when people find out they have been misled? According to an article by the Chicago Tribune, Oprah’s web site has fielded more than 2,000 complaints related to acai-berry products. In addition to the complaints, I imagine this resulted in many charge backs for those marketers who chose the misleading route and a damaged reputation.

Rather than using celebrity names and gimmicks, makers and marketers need to go back to the basics of honest salesmanship – using scientific studies, statistics and testimonials from actual users as the driving force as to why a customer should be purchasing a product. Just as brick and mortar shops need to establish a name and reputation, marketers need to look at their online marketing practices the same way – perhaps even more so, as all you do have on the internet is your name and reputation.

Blue Phoenix Media

• Review:Barnes & Noble Nook E-Reader The Nook features a six inch grey and white reading display and color touch-screen controls at the bottom of the device. The price is $259, matching the latest price set by Amazon for a new edition of its Kindle reader. Customers can begin pre-ordering the Nook at nook.com starting......
• Feeling Sorry for the Little Guy in the Battle Between Brick-and-Mortar and Online Shopping Due to issues with our wireless router, I am currently in the market for a lengthy and affordable ethernet cable so that I can work online on a laptop while Madoline does her artwork (as can be seen in our CafePress Shop) on our desktop computer. Prior to leaving......
• Buying Acoustic Musical Instruments Online Acoustic instruments have been providing such wonders of sounds and melodies since before the Renaissance period. These instruments provide a quality of music that cannot be replicated by their electrical counterparts. Pianos, violins, guitars, learning to play an acoustic instrument is something that can only bring growth to a person.......
• Actual Letter from a MonaVie Distributor A reader sent me a mail saying: My wife got duped by one of these salesmen, they encouraged her to buy without my knowledge and consent a very large amount of this product and also to help sell it. The following is the email that a MonaVie distributor sent his......
• A Decade of the Internet [/caption] The decade did not begin auspiciously for the Internet; it opened not with a bang, but a bust. However, the 2000 dot.com bust, far from signaling the end of the Web, served as a much-needed “reset” for an industry run amok. Gone were websites with great ideas, fistfuls of......

I stumbled on to a poll on Adotas.com the other day that asked, “Is a permanent decline in affiliate marketing imminent?” The choices were

1. “Yes – New state taxes, increased government restrictions and shady marketers have doomed the industry. “
2. “No – Affiliate marketing is changing not declining.”

I voted “no.” Change, as in any industry, is inevitable. In fact, it is to be expected. From having been in the industry for a good number of years now, I saw the internet go from the” wild wild west” to a carved territory that even my mom has a stake on, a la myspace and facebook.

New state taxes and increased government restrictions are all signs of a growing industry as it shifts towards establishment and organization. And yes, it is at this period of time where shady marketers will be weeded out, a beneficial change for other honest marketers, advertisers and consumers alike. The marketers who survive this shakeout period stand to become the legacy companies who need to set an example to any newcomers.

Blue Phoenix Media

• The 5 Stages of Relationships Life happens in patterns.  Our behavior occurs in patterns.  There are patterns in our relationships as well.  These patterns can be called stages which describe the patterns of how we grow and develop. I love Levinger's stage theory about relationships.  He describes the cycle in such a way that we......
• Should You Bailout A Friend In Need? The following is a guest post by Trisha Wagner. What do you do if a close friend or family member comes to you in dire need of financial help? If you have not yet faced this situation, the chances are you might in the near future. The question of whether......
• How We Track Expenses - The Lifecycle of a Sales Receipt In Our Household Since most of our purchases involve either cash or a debit card, it is of upmost importance that we save our receipts for financial tracking. We treat our finances like a business - expenses must be accounted for and tracked. We use Quicken to manage our finances and the sales......
• Dressing for Spring Skiing When it comes to dressing for going out and skiing during the spring, the key is going to be layering your attire. This is more true for spring skiing than any other type of skiing. You are going to want to forget about your heavy insulated clothing and down jacket.......
• 10 Ways to Avoid Being Bored While Reading by Captain Lyaf Yarr and First Mate Keira Does the thought of reading make you stir crazy? If you said yes, try these tips on for size to avoid boredom: Put on ambient music. It is important to pick music without lyrics otherwise you’ll find yourself singing to them......

I was reading an article by Cheryl Kellond titled “Shining A Light on Performance Display Advertising.” In it, she breaks down the components of what makes a successful advertising campaign – that it’s a two-part system, where it’s not all about creative size, better positioning, and smart campaigns, but that it’s also making each ad relevant to the customer. She asks the question, “What good is a perfectly branded, perfectly placed, creative ad if it’s for a product the consumer doesn’t need or want?”

I agree with her wholeheartedly, but my spin on successful advertising campaigns focuses not on the need and rather on the want. According to Maslow’s theory of basic needs, the two most basic needs that must be met are deficiency and physiological needs. These two needs must be met in order for any other higher need to come into focus.

So how does this hierarchy of need fit into a good advertising campaign you may ask? Well, I’d like to think a good marketer is a marketer that can turn any consumer want into a need. Now some of you might think that this is exactly why performance marketing has come under heavy fire, because of deceptive marketing tactics. However, there is a huge difference between using Oprah’s face to market a product when she has not endorsed it versus using a customer testimonial who praises a product.

Put together a campaign that focuses on your product as an aid, a facilitator (not as a panacea) to helping customers fulfill whatever need they are looking to fill and you’ve got yourself a happy customer as well as money coming in.

Blue Phoenix Media

• Multilevel Marketing Fuel Additive A few months ago my neighbor and his dad came over to talk to me for a few minutes. They told me about a great new product to help improve gas mileage. They showed me a small 2-oz. bottle of a product called EnviroMax Plus, which I thought was a......
• Executive Blogging - Good Idea or Bad? It is obvious that the concept of executive blogging is becoming more popular, as businesses small and large are suddenly turning to blogging as a way to convey news and information to their customers and clients. Still, many companies are wondering if executive blogging is a worthwhile endeavor for them......
• Online Information Marketing-Making Money Online Through Information Marketing A very effective and reliable way to make money online is through information marketing, which is highly cost-effective and profitable.Information marketing is a concept that can be utilized in a number of ways to sustain a steady flow of income. Nowadays, the most common and effective tools that can be......
• Read Insightful Info About Free Ways To Make Money Online and Free Work At Home Program Free Ways to Make Money OnlineIf you have been looking for a free online home business opportunity, there are several things to know before you start your venture. If you are planning to start this adventure, is it important to know the free ways to make money online. Any free......
• Affiliate Marketing: Why Do 90% Fail? Why do 90% of webmasters trying Affiliate Marketing fail? The easy answer is that they are not good enough to win the race. But the real thing is that there's too much hype about Affiliate Marketing and it's much more difficult to succeed than Internet Gurus will ever tell......

Economic downturn has caused employed and unemployed consumers to voluntarily purchase benefits and insurance such as Health, Life, Long Term Care and 401K plans from other vendors.  Online Insurance campaigns have increased in the Performance Marketing space this year and have been profitable for Affiliate Marketers due to this high demand.  The demographics of these consumers include 40+, Diabetics, AARP Members and Wheelchair consumers.

Thanks to the recession there have been increases in benefit costs to employers, which in turn affect employees.  Employers either cut back on the benefits or require employers to pay higher premiums.  According to Guardian Life Insurance, “nearly one-third of workers think it is more expensive to obtain healthcare coverage at work than it is to buy coverage on their own.[i]”    The people most affected by benefit changes-Blue-collar employees- “value disability, life insurance and retirement benefits more than do professional/managerial and clerical employees.[ii]”  This explains the increase search for outside sources in the insurance/benefit market.

Affiliate marketers may not expect baby boomers to be a target audience online but according to MetLife Mature Market Institute, baby boomers have invested in accessing information on the web and using social media to build support systems for their current needs and interests in such areas as politics, health care and employment opportunities.[iii] This is why there are now a number of Life Insurance, Long Term Care and Disability campaigns infiltrating the Internet Marketing space.

In light of this new demand from consumers, Blue Phoenix Media recently launched some exclusive campaigns in the insurance/benefit vertical for our CPA network.  These offers are Find Me Life Insurance, Long Term Care for All, Your Disability Quote and Top 401K Plan.  The sites are built and owned by us and since we manage the data we are able to provide quick feedback on the quality.  These offers are available for Email, Banner and Search and all convert on the first page.   Affiliate Marketers who want to tap into this market should consider the demographics previously mentioned to provide rich content and optimize your campaign strategy to be profitable.

Contact your Account Manager today to learn more about generating revenue from this high demand market!

Blue Phoenix Media

[ii] http://www.guardianlife.com/company_info/Spotlight_on_Benefits_and_the_Economy.pdf

[iii] http://www.metlife.com/assets/cao/mmi/publications/studies/BoomersTheNext20YearsEcologiesofRisk.pdf

• Tools to Analyze Our Retirement Portfolio I admit to being somewhat obsessive in trying to find ways to analyze the different investments in our retirement portfolio.  My particular interest is, of course, portfolio survival:  Will our retirement investments provide a steady and reliable income so that we will not outlive our money. Many other baby boomers are......
• Stay on message focus marketing efforts by knowing your target audience.(MARKETING SOLUTIONS): An article from: Journal of Property Management [HTML] (Digital) This digital document is an article from Journal of Property Management, published by Institute of Real Estate Management on March 1, 2009. The length of the article is 515 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format......
• Retirement and Baby Boomer Reading This Week Mr. GoTo sends some of his posts from here on Go To Retirement each week to different blog carnivals that select the best of the web in different content areas that may be of interest to baby boomers and others interested in retirement living and planning. This week my writing......
• Choosing a Blog Niche When you are creating a brand new blog, one of the best things that you can do is to choose a blog niche that you can narrow your blog concept down into, as this is going to help you make sure that you target the right audience rather than attempting......
• Online Marketing Issues - Find Out More! Remarkably, it does not that matter whether you are involved in the Internet business or deal with offline one, anyways you will need the advertising service focused on the cyberspace marketing. Such kinds of agencies in fact, are able to produce effective and useful marketing plan for your own business......