CPA Talking | CPA Networks Talking, Making Money Online!

I’ve been sitting at my desk this morning checking off items on my to-do list. Tomorrow morning I’m on the first flight out of Santa Barbara headed to New York for ad:tech. I’ll be joining a host of other members of the MediaTrust team, but my job is a little different from my colleagues.

While most of our team will be there in a sales or buisness development capacity, I’m attending in a more journalistic role. Over the course of the conference I’ll be interviewing more than a dozen companies about their products and services and how it impacts the digital marketing space – you’ll see many of those interviews in the weeks following on Relevantly Speaking. But more importantly, I’ll be looking for trends and technologies that will be shaping the way we do buisness in six months or a year. What companies should we be partnering with at MediaTrust? Who can help our publishers raise their conversion numbers? What types of technologies can help our advertisers better target their campaigns?

Because I’m on the press list for ad:tech, I have been getting dozens of emails from PR folks asking me if I’d like to interview their clients. Some of them have interesting stories and compelling technology, while others are form emails that simply pass along their generic press releases. With the volume of companies competing for attention, you need to do better than that. So, if you are part of a company that will be at ad:tech and are looking to share your story, feel free to email me at sparent AT mediatrust DOT com and tell me what makes your organization interesting. Tell me why we’ll be reading about you in six months. Those are the types of companies I want to talk to in New York. I hope you’ll reach out to me.

• How Use A Press Release To Get A Flood Of High Quality, One-Way Links To Your Website In this article I want to give you a white-hat (read ethical good guys) search engine optimization technique to dramatically increase one-way links into your site. You most probably know that in order to rank well you need lots of in-bound links, and not just any kind of link. They......
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• The More Advanced Side of Using Press Releases the more Techi Things OK, so now you know from my prior post that youhave to write press releases to become a trusted Expert. You know that they're good for business, your blog, or whatever it is that you are attempting to do. But how exactly do you go about it? And in this......
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• Press Release - the Easy Way to Promote Your Website Press Release - the Easy Way to Promote Your Website By Darren W Chow Promoting a website is not always an easy task. Sometimes you get so caught up in all the various ways to market yourself that it becomes difficult to settle on one approach. It becomes even more......

Headline: Social media promotion is the real deal for the 2009 holiday season.

Details: eTailers and brick and mortar retailers are keyed up for using social media for this holiday season. eMarketer released some research last week that tells a great story for those publishers that know how to leverage the channel. Its a fair assumption that performance marketing advertisers will continue to look to leverage the channel, as the frequency of recommendation is much higher in social media — we see evidence here at MediaTrust that shows more advertisers including the channel on their campaigns. A few details on why:

“Social network users are a highly coveted group of consumers. Across all age brackets, they were more likely than average to make an online purchase,” according to a May 2009 survey by Anderson Analytics.

What’s more, social network users are sharing recommendations with greater frequency than generally expected. A Q1 2009 Razorfish survey of social network users found that some 29% reported sharing their views online at least every few weeks, while 10% said they made such contributions at least every few days.

• Soda Springs Winter Resort, Truckee, CA Soda Springs Winter Resort is located: Truckee, CA Phone: (530) 426-3901 Website: http://www.skisodasprings.com/index.html About the Resort: This may not be the biggest resort in the world, but it is one of the best places to take your family. Soda Springs Winter Resort has built up a great reputation as being......
• Three Ways to Find Some Extra Cash for the Holidays Yeah the holidays are almost here! Many people are excited at the prospect of enjoying another holiday season. Other folks, though, are panic-stricken. If you haven’t been saving some extra cash to pay for your holiday celebrations, the holiday season may be terrifying for you. How will you get through......
• Securing Your Wealth This Holiday Season When it comes to the Holiday Season you need to have your plans to spend time with family and friends to share in the cheer of the season. It’s also a time when reunions happen and you have the quality time to spend with those far away. Fortunately these are......
• You Need An Online High-Yield Savings Account - 9 Reasons Do you have an online high-yield savings account?  If you don't you need one! Here's why: Brick and Mortar Interest Sucks - I just checked the interest rate on my savings with the bank I do my checking with.  Ready?  0.20% APY!  It used to be that banks would offer......
• Post Holiday Season Blues The holiday season is a whirlwind of a time for me...especially this year. I can count 2 weekends from the beginning of November, through Christmas that I actually spent in my home. Every other weekend I was traveling somewhere. It was a fun time, and kept me busy, but......

Headline: Mobile Spending continues to heat up: Entertainment takes the top spending vertical honors.

Details: For those of you taking advantage of the mobile handset in your marketing efforts, you should take a look at this article. According to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report, Entertainment took top honors, with other performance marketing categories such as dating, telco, finance, edu and travel landing in the top ten. As you all know, the targeting opportunities abound on the mobile web – good article HERE.

The Mobile web offers a great opportunity for performance marketing and many leading-edge publishers are already in, so let us know what you are doing to leverage this channel!

The entire list of verticals:
1. entertainment (motion picture, music, games)
2. portals and directories
3. dating
4. CPG
5. retail and restaurants
6. telecommunications
7. armed forces
8. finance
9. education
10. travel

“According to Nielsen, the U.S. mobile Web now reaches 64.1 million users, which offers an even greater opportunity for advertisers to reach and target mobile consumers as we enter the fourth quarter,”

Full article HERE.

• 20th Annual Environmental Media Awards Both Toyota as well as Lexus are currently quite proud to be the presenting sponsors for the upcoming 20th annual Environmental Media Awards. The Environmental Media Awards is a star-studded event that salutes all of the creative teams that are behind film, music as well as television productions which specifically......
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• Could 'Avatar' hit $1 billion? 20th Century Fox's $430-million bet on James Cameron is off to a rip-roaring start and set up for a huge holiday haul. "Avatar" sold a studio-estimated $232.2 million worth of tickets around the world this weekend, the ninth-biggest global debut of all time not accounting for ticket-price inflation. It......
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Some great news today! MediaTrust has partnered with ecommerce provider Product2Web to provide our clients with an even more seamless pay-for-results advertising experience.

With this partnership, we offer advertisers Product2Web’s turn-key e-commerce platform to simplify the back end setup of a website and shopping cart functionality. So if you are an advertiser with a product, but no technical back end to support web selling, give us a call!

This partnership allows advertisers to focus on their business while MediaTrust focuses on marketing and distribution and Product2Web delivers commerce fulfillment and back end affiliate campaign management for these products. To learn more about Product2Web, click here

• Money Saving Tips for 02/05/2007 Don't Buy Anything That You Can Borrow.  This includes using the library for books, magazines, and videos.  Ask friends and family about borrowing baby items such as clothing, cribs, bassinets, play yards, strollers, and high chairs.  Check out Freecycle in your area and make a request for items you need. ......
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We’re getting ready to pack our bags and head off to New York for ad:tech next week. While we’re there, we’ll be talking to innovative companies and thought leaders in the digital marketing space. If you think we should be talking to you about your product, service or vision, please email me at sparent AT mediatrust DOT com.

Before we go we’re talking to social media consultant Howard Greenstein, President of Harbrooke Group. He has some really interesting insights into effective online community building.