CPA Talking | CPA Networks Talking, Making Money Online!

We are crossing the final t’s and dotting the remaining i’s in preparation for Affiliate Summit – West, which will be Sunday January 17-19, 2010 at the Rio Hotel in Las Vegas.

I will be attending the event with a host of senior leadership from Pepperjam Network, including Michael Jones (Chief Administrative Officer), Maura Goodwin (Head of Advertiser Development), Kat Dempsey (Head of Lead Generation), and Amanda Johnson (Sales Executive). Several key colleagues from the interactive division of GSI Commerce (True Action) will also be in attendance, including Gerry McGoldrick (VP of Interactive Services) and Allison Fox (manager of affiliate marketing).

We are all looking forward to the event and can’t wait to connect with old friends and meet with prospective affiliates and advertisers.

If you’d like to schedule a meeting with any member of our team please send a request HERE.

In addition to attending the event and co-sponsoring a private, invitation-only party with GSI Commerce / True Action I will be speaking on a panel – here are the details:

Monetizing Blogs for Affiliate Marketing and SEO

Session 2a
Location: Brasilia 1-2
Time: 1:30pm-2:30pm

Learn to maximize affiliate commissions using blogging, increasing your community, and utilizing SEO.

Kristopher B. Jones, President, Pepperjam Network, A GSI Commerce Company (Twitter @pepperjamceo) (Moderator)
Drew Bennett, Professional Blogger, BenSpark.com (Twitter @BenSpark)
John Carcutt, SEO Manager, MediaWhiz (Twitter @JohnCarcutt)
Tim Jones, Owner, TheRealTimJones.com (Twitter @TheRealTimJones)
Murray Ross Newlands, Founder, Affiliate Heat (Twitter @murraynewlands)
See you in Vegas!

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I’m happy to announce that I’ll be speaking and moderating at the upcoming Search-Engine Strategies (SES) Chicago internet marketing conference.

The conference will take place at the Chicago Hilton from December 7-11, 2009. If you haven’t signed-up yet you can do so HERE.

I will be participating on two panels. Here are the details:

Panel One: Ads in a Quality Score World
DAY / TIME: Wednesday, December 9, 2009 / 12:45pm-2:00pm
DESCRIPTION: More and more, ranking well in paid search listings is less and less about how much you pay and more about the “quality” of your ad campaign. But what goes into making up your quality score? In this panel, we’ll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
SPEAKER LINE-UP:
David Szetela, CEO, Clix Marketing (Moderator)
Kristopher Jones, President, Pepperjam
Steve O’Brien, VP, Sales & Marketing, Click Forensics, Inc.
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media

Panel Two: The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
DAY / TIME: Wednesday, December 9, 2009 / 2:30pm-3:45pm
DESCRIPTION: In August, Oprah Winfrey’s production company brought a lawsuit against over fifty Internet marketers and their affiliates alleging numerous intellectual property rights violations against the marketers and the affiliates. Because many of the merchants used affiliate networks, these merchants were being sued regarding actions by affiliates that the merchants did not know or pay. Because many of the affiliates disappeared the moment that they were sued and because many merchant/network contracts preclude indemnification, the merchants may be liable for significant damages.

Using the context of the Oprah case, the panelists on this session will discuss whether the merchant/affiliate network model needs to be changed and how the risk can be mitigated. While the industry is unlikely to ever be risk-free, it is possible to manage risk by:

- Understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants
- Understanding the legal and regulatory environment
- Understating risks involved with prospective marketing partners
- Using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and
- Keeping informed about the changes in technology, marketing practices and the regulatory environment.

Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The ultimate goal of this knowledge is to help insulate merchants from liability and protect their brands and reputation.
SPEAKER LINE-UP:
Kristopher Jones, President, Pepperjam (Moderator)
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
David Adler, Partner, Adler Law Group
Grant Crowell, Senior Media Analyst, ReelSEO.com
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust

If you’d like to connect with me before or during the show ping me on Twitter at @pepperjamceo

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The affiliate.com crew is getting ready to leave the winter wonderland of Denver for the Big Apple next week to attend ad:tech New York.  This is always one of the best conferences of the year and we’re excited for the show’s big move to the Javits Center.  While the old venue at the Hilton was convenient, the show had definitely outgrown the facility.  This year, all the booths will be in one large exhibit hall, rather than split up over three floors, with some unlucky exhibitors in back corners and hallways.

If you are going to be in New York for the show, be sure to stop by our booth (#1212) and check out the latest affiliate.com promotional t-shirt.  We have limited quantities to give out, so make us one of your first stops when you get to the show.  Jeremy “ShoeMoney” Schoemaker just featured the shirt on his blog today.  Check it out!

We will be sending our usual large contingent of Affiliate Managers and Advertising Account Execs to the show, including Doug Davis, Andrea Castaneda, Jason Jugert, Jazette Pester, Laura Nielsen, Brian Chase, Brittany Bankston, Jen Conlon, and Andrea Jantzen.  Everyone on the team will be at the booth regularly, so swing by and say hello.

We hope to see you in the Big Apple next week!

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The October 30 affiliate.com Newsletter is now available online.

Fail quickly.  Any successful online marketer will tell you that many of your campaigns and tests won’t be profitable.  This is especially true in PPC.  One of the keys to long term success is to quickly determine if a campaign isn’t working they way you expect and move on.

One of the biggest advantages of online marketing is that you can run a test and get results very quickly.  Be highly efficient in setting up and monitoring your tests.  Evaluate results as quickly as possible and make decisions to cut off tests that aren’t performing.

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