Relevantly Speaking – October 7, 2009
This week we’ve got a lot of MediaTrust items to cover. To help me with the heavy-lifting, my daughter Emma helps me open the show.
We’ve retired the name Advaliant – we’ll explain what that means and how you might deal with that “break-up.”
We’re also shining a light on the amazing work that our product and engineering teams have done with enhancements to our platform, including better campaign and statistics reporting and platform help documentation. See the complete list HERE.
Finally, we’re discussing the FTC’s revisions this week to their testimonial and endorsement policy for advertisers.
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