CPA Talking | CPA Networks Talking, Making Money Online!

We are crossing the final t’s and dotting the remaining i’s in preparation for Affiliate Summit – West, which will be Sunday January 17-19, 2010 at the Rio Hotel in Las Vegas.

I will be attending the event with a host of senior leadership from Pepperjam Network, including Michael Jones (Chief Administrative Officer), Maura Goodwin (Head of Advertiser Development), Kat Dempsey (Head of Lead Generation), and Amanda Johnson (Sales Executive). Several key colleagues from the interactive division of GSI Commerce (True Action) will also be in attendance, including Gerry McGoldrick (VP of Interactive Services) and Allison Fox (manager of affiliate marketing).

We are all looking forward to the event and can’t wait to connect with old friends and meet with prospective affiliates and advertisers.

If you’d like to schedule a meeting with any member of our team please send a request HERE.

In addition to attending the event and co-sponsoring a private, invitation-only party with GSI Commerce / True Action I will be speaking on a panel – here are the details:

Monetizing Blogs for Affiliate Marketing and SEO

Session 2a
Location: Brasilia 1-2
Time: 1:30pm-2:30pm

Learn to maximize affiliate commissions using blogging, increasing your community, and utilizing SEO.

Kristopher B. Jones, President, Pepperjam Network, A GSI Commerce Company (Twitter @pepperjamceo) (Moderator)
Drew Bennett, Professional Blogger, BenSpark.com (Twitter @BenSpark)
John Carcutt, SEO Manager, MediaWhiz (Twitter @JohnCarcutt)
Tim Jones, Owner, TheRealTimJones.com (Twitter @TheRealTimJones)
Murray Ross Newlands, Founder, Affiliate Heat (Twitter @murraynewlands)
See you in Vegas!

• Twitter won't let you be a total sheep Remember when you first signed up for Twitter and started following people? Eventually you realize that one method to build a following is to follow as many people as possible hoping that they'll follow you back. In theory, that works but it doesn't last forever. Twitter stops you at 2000......
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I’m happy to announce that I’ll be speaking and moderating at the upcoming Search-Engine Strategies (SES) Chicago internet marketing conference.

The conference will take place at the Chicago Hilton from December 7-11, 2009. If you haven’t signed-up yet you can do so HERE.

I will be participating on two panels. Here are the details:

Panel One: Ads in a Quality Score World
DAY / TIME: Wednesday, December 9, 2009 / 12:45pm-2:00pm
DESCRIPTION: More and more, ranking well in paid search listings is less and less about how much you pay and more about the “quality” of your ad campaign. But what goes into making up your quality score? In this panel, we’ll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
SPEAKER LINE-UP:
David Szetela, CEO, Clix Marketing (Moderator)
Kristopher Jones, President, Pepperjam
Steve O’Brien, VP, Sales & Marketing, Click Forensics, Inc.
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media

Panel Two: The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
DAY / TIME: Wednesday, December 9, 2009 / 2:30pm-3:45pm
DESCRIPTION: In August, Oprah Winfrey’s production company brought a lawsuit against over fifty Internet marketers and their affiliates alleging numerous intellectual property rights violations against the marketers and the affiliates. Because many of the merchants used affiliate networks, these merchants were being sued regarding actions by affiliates that the merchants did not know or pay. Because many of the affiliates disappeared the moment that they were sued and because many merchant/network contracts preclude indemnification, the merchants may be liable for significant damages.

Using the context of the Oprah case, the panelists on this session will discuss whether the merchant/affiliate network model needs to be changed and how the risk can be mitigated. While the industry is unlikely to ever be risk-free, it is possible to manage risk by:

- Understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants
- Understanding the legal and regulatory environment
- Understating risks involved with prospective marketing partners
- Using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and
- Keeping informed about the changes in technology, marketing practices and the regulatory environment.

Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The ultimate goal of this knowledge is to help insulate merchants from liability and protect their brands and reputation.
SPEAKER LINE-UP:
Kristopher Jones, President, Pepperjam (Moderator)
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
David Adler, Partner, Adler Law Group
Grant Crowell, Senior Media Analyst, ReelSEO.com
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust

If you’d like to connect with me before or during the show ping me on Twitter at @pepperjamceo

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So you got them to opt in or try a free trail…. now what???

In the below video I talk about the importance of helping your customers see exactly why they made a wise decision and how to get the quickest and most effective use out of it.

Oh and what you think of the singing cow intro

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

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I was just browsing through my stat logs and looked up at my “Akismet Stats”… to my surprise (why i did not pay attention to this before is beyond me) I noticed that in April my “Comment Spam” dramatically lowered from 15000+ to 5000+ and then the next month less then 100.

Click Here to Enlarge

The reason… that was when i upgraded my WordPress build and enabled the new “Automatically close comments on articles older then 15 days” feature.

Click Here to Enlarge

So…. if you run a WordPress blog and want to dramatically reduce your comment spam and have not already done this, then…

1. Install the “Akismet” plugin (is most likely already installed because it comes default with any WordPress installation… so just activate it) http://akismet.com/
2. Follow the directions at http://en.wordpress.com/api-keys/ and get an API key to be able to use the plugin
3. Go to “Plugins” –> “Akismet Configuration” and enter the API Key
4. Go to “Settings” –> “Discussion” and check the “Automatically close comments on articles older then [] days” and enter “15″, then save settings.

That’s it… You will start to notice a HUGE decrease in the amount of comment spam you are getting from that point on.

For most of you this was probably nothing new but if it helped let me know

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

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Last week i watched on TV about the incredibly sad Jonestown massacre. This was an American cult led by Jim Jones and it became internationally notorious when, on November 18, 1978, 909 “members” died in Jonestown, all but two from apparent cyanide poisoning, in an event termed “revolutionary suicide” by Jones and some members on an audio tape of the event and in prior discussions.

To the extent the actions in Jonestown were viewed as a mass suicide, it is the largest such event in modern history and resulted in the largest single loss of American civilian life in a non-natural disaster until the events of September 11, 2001.

This really made me think about how we as humans often NEED someone or something to grab onto.

This is by no means bad… I really believe that it is a perfectly normal human nature to want to believe in something and belong to something bigger then ourselves.

In my legendary (in my mind anyway) way of thinking and explaining things out, I ask that you just please bear with me here and yes this is eventually getting to a big point of running your business.

• Were people fools for wanting something “bigger” to have hope in?
• Were people fools for wanting to see what this “Jim Jones” was talking about?

ABSOLUTELY NOT… in my opinion anyway.

What i personally think was foolish however was blindly giving up on everything else, without proving it to yourself

When i listened to the interviews with the followers, I had to ask myself…

“Did this really fit into what they knew was right… or were they just blindly following someone else?”

In any of my membership sites, I always make a couple things clear…

1. “Do NOT listen to theory mongers”.

If you are giving them money and they are not willing to show you real life proof that is recent, well then how can you trust them? I always do real life live examples in my training to show people exactly what i am doing, that i am actually doing it and that it works. I know 100% for certain of a couple very popular products that did well on clickbank and were 100% theory and not from actual results the supposed authors claimed. One of them even tried to claim traffic results from the product itself but was actually based off of a former product launch that got a massive spike in traffic from his buddies emailing their list. Do not worry i have never and never will recommend or promote their products!

2. “Make it YOUR plan”.

What i mean by that is use what I teach you as a launching pad… do not just solely rely on what i teach as the end all be all. Figure out what works for you and fit it into your business model… if it all fits, that is GREAT… but if only parts of it fit or even none of it fits… well that’s great too… as long as you are basing it on your own proven results.

Did you catch that last point there… “as long as you are basing it on your own proven results.”

I remember last year, a member of one of my sites arguing with me about a strategy I recommended and how he did not want to implement it because he read an email from someone. First of all the email he referenced was 100% bullcrap (in my opinion) totally just trying to scare the person so they would buy their product. This however was not what bothered me so much as to the reason he gave for making the decision. It was because someone he trusted, recommended he check out a free report… from someone else who he never listened to before or has seen results from before.

So… what this came down to was even though I was openly showing real life proof of what i was recommending the person do and that it really worked… the person still went blindly in a different direction because (without proof) someone told him something that convinced him to give up on everything else and invest in him instead… without any real life proof!

So back to the two questions…

• Was he a fool for wanting something “bigger” to have hope in?
• Was he a fool for wanting to see what this “Supposed Expert” was talking about?

ABSOLUTELY NOT!

But ABSOLUTELY YES for blindly giving up on what he could see with his own eyes was working!

If you can get one single thing from this post… i hope it is this.

BE CAREFUL! If someone is telling you something and is not willing to show you real life proof (that is their own and not someone else’s) but still wants you to risk giving them money… are they really trustworthy?

Do not just follow the pack…

LEARN + IMPLEMENT + TEST –> then if it works, do not just give up on everything else… fit it into your business model and move forward!

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

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